Why Jamstack? When the coronavirus pandemic inhibited in-person shopping across the globe, e-commerce boomed. Stay-at-home orders encouraged many consumers to finally embrace digital storefronts. In the summer of 2020, IBM’s US Retail Index indicated that e-commerce barreled through 5 years worth of growth in a mere 5 months.1 Data from 2021 indicates that those trends are here to stay. 2Online shopping is nothing new. But as e-commerce grows in popularity, customers’ expectations for performance and experience on e-commerce sites is rapidly evolving. Today’s digital consumers demand an exceptional digital experience. They expect extremely rapid loading of pages, services, and images.

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