Guide
Guide to RevOps for Complex B2B Industrials & Manufacturers
This RevOps guide for complex B2B industries shows how aligning sales, marketing, and service through unified processes, data, and culture reduces friction and drives growth. Adoption of RevOps has surged, with companies seeing 10–20% higher sales productivity, 15% profitability gains, and 100–200% boosts in digital ROI. Six pillars underpin success: data, customer processes, KPIs, tech stack, training, and strategic planning. Benefits include better collaboration, pipeline predictability, and improved customer experiences. Key KPIs are churn, revenue per employee, and account relationship score. Implementation requires mapping the customer journey, standardizing processes, eliminating tech bloat, and building feedback loops. Challenges include leadership buy-in, siloed tools, and budget,