Guide
Global Online Marketplaces: Data, Insights and Outlook
The Zai Guide highlights the rapid growth of global online marketplaces, driven by improved connectivity, efficient logistics, and the lasting impact of the pandemic. With global online sales reaching $5 trillion in 2021 and forecasted to grow nearly 50% to $8.1 trillion by 2026, the e-commerce landscape has fundamentally changed. While growth has normalized in many regions, businesses have adapted to new consumer behaviors shaped by Covid-19. The guide provides valuable insights and data across key regions worldwide.