The infographic explains how bots disrupt the digital marketing funnel by mimicking human activity across multiple stages. Cybercriminals use automation to generate fake ad clicks, form submissions, and retargeting actions, deceiving analytics systems and inflating performance metrics. This leads to financial losses from false leads, wasted ad spend, and inaccurate attribution data. As bots infiltrate customer journeys, they cause lost conversions, renewals, and upsell opportunities. HUMAN’s BotGuard for Growth Marketing protects enterprises by detecting fraudulent interactions and restoring accuracy in marketing performance and ROI.

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