Online reputation management is critical as digital perception directly impacts trust, loyalty, and financial success. Case studies of Starbucks, Johnson & Johnson, and Domino’s show how swift action, transparent communication, and strategic improvements can turn crises into opportunities. Starbucks addressed racial bias with apologies and employee training, Johnson & Johnson rebuilt trust during the Tylenol crisis through recalls and tamper-proof packaging, and Domino’s overhauled recipes and invested in tech to regain customers. Key strategies include proactive monitoring, crisis response, consistent messaging, and transparency. Strong reputation management safeguards brands, strengthens relationships, and drives growth.

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