This PDF explores how ecommerce, delivery, and quick service restaurant (QSR) brands can increase conversion and revenue through digital analytics. It emphasizes building a trusted first-party data foundation, optimizing complex customer journeys, unifying product and marketing teams, and understanding behaviors that drive loyalty. The guide highlights the power of personalization based on behavioral signals, not just demographics, and the importance of predictive targeting across channels. It concludes with strategies for scaling experimentation using integrated analytics and data-driven workflows to continuously test, iterate, and enhance digital customer experiences.

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