Fivetran’s 2025 pricing guide outlines flexible plans based on monthly active rows (MAR), with customers paying only for rows added, changed, or deleted once per month. All plans include free historical syncs, free resyncs, and a 14-day free trial for every connector. The Free plan supports up to 0.5M MAR at no cost, while Standard and Enterprise plans add features like faster syncs, database connectors, advanced permissions, and SLAs. The Business Critical plan includes PrivateLink, high-volume replication, and PCI DSS compliance. Pricing examples show costs scaling from startups with a few hundred thousand MAR at $0, to enterprises with hundreds of millions of MAR exceeding $180K annually.

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