Generative AI (Gen AI) is revolutionizing industries and societal functions but raises concerns like privacy breaches, bias, and accountability. To harness its potential ethically, robust frameworks ensuring fairness, safety, and societal benefits are necessary. Enterprises must mitigate biases, ensure transparency, and align with legal standards to prevent misuse and gain trust. Google and Deloitte emphasize responsible AI use, with Google's AI Principles guiding ethical development. Deloitte's Trustworthy AI framework and partnerships aim to guide enterprises towards ethical Gen AI applications, essential for sustainable success and a competitive edge.

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