Guide

Empower the next generation of customer engagement

Empower the next generation of customer engagement

Pages 13 Pages

This Capgemini and Microsoft guide highlights how generative AI is reshaping customer engagement across marketing, sales, service, commerce, and employee experience. With 96% of executives prioritizing AI, the focus shifts to implementation. The document outlines practical use cases and measurable benefits, including increased personalization, efficiency, and ROI, enabling organizations to elevate customer and employee experiences.

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