Guide

Email Migration Guide

Email Migration Guide

Pages 6 Pages

This migration guide walks brands through moving from legacy email service providers to Braze’s unified customer engagement platform. It highlights limitations of traditional ESPs and shows how Braze simplifies segmentation, personalization, and real-time orchestration. The document presents an eight-step migration process—from team alignment and data integration to IP warming and ongoing optimization—and reassures brands with expert end-to-end support. It demonstrates how Braze enables scalable, real-time, multi-channel campaigns while reducing data latency and complexity

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