This guide helps CFOs align strategic objectives with operational outcomes through structured target setting and performance management. It outlines a top-down framework for identifying goals, cascading metrics, operationalizing plans, and dynamically managing performance using rolling forecasts and modern analytics. Key success factors include linking KPIs to strategy, simplifying processes, and ensuring accountability. The guide addresses common challenges like target churn and forecast opacity, empowering CFOs to drive agility, motivation, and enterprise value across the organization.

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