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A GUIDE TO UNDERSTANDING HOW TO USE DIGITAL CONTENT FOR CHANNEL MARKETING

A GUIDE TO UNDERSTANDING HOW TO USE DIGITAL CONTENT FOR CHANNEL MARKETING

Channel Futures
Pages 10 Pages

This whitepaper discusses strategies for using digital content to enhance channel marketing in the ICT industry. It covers methods to reach, recruit, and activate channel partners, emphasizing the importance of understanding partner profiles and delivering relevant, timely content. The paper highlights the effectiveness of various content formats and digital mediums in boosting partner productivity and sales. It also outlines approaches to maintaining consistent communication with partners throughout the vendor selection cycle to achieve sustainable growth and ROI.

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