Guide
A Day in the Life of Your Data
The *A Day in the Life of Your Data* white paper illustrates how personal data is collected, tracked, and monetized throughout daily activities. It follows a father and daughter as their data is harvested by apps, websites, and third-party brokers. Location tracking, targeted advertising, and consumer profiling occur without users' full awareness. The paper highlights privacy risks, such as data misuse and lack of transparency. Apple advocates for stronger privacy controls, including data minimization, user transparency, and on-device processing. Enhanced privacy features like App Tracking Transparency aim to give users more control over their personal data.