AI-generated search results (like Google’s AI Overviews) are reducing website traffic by answering queries directly, causing a rise in “zero-click searches.” To stay competitive, marketers must go beyond traditional SEO. Key strategies include: strengthening topical authority, optimizing content for context and intent, improving technical SEO, showcasing expertise (E-E-A-T), diversifying content formats, actively monitoring AI search performance, and building direct audience relationships. The future of SEO requires a full-funnel, AI-aware content strategy across all digital channels.

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