6sense's guide for BDRs includes strategies for prioritizing accounts based on intent signals, web activity, and data match (technographic, psychographic, firmographic). It suggests personalizing messages by leveraging intel on technology use, discussions, and hiring trends to understand pain points and interests. The guide also emphasizes reaching the right people through detailed research on LinkedIn and using a Chrome Extension to unlock contact details, highlighting the importance of using location and activity filters to target contacts effectively. Additionally, it advises on prospecting across territories by identifying cross-sell opportunities and prioritizing accounts interested in demos, pricing, or competitors for quick wins.

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