For a modern retail data stack, Fivetran identifies three must-haves: Data Access, Transparency, and Literacy . Data Access is fueled by automated data pipelines, which effortlessly pull data from diverse retail sources like CRM, POS, and loyalty apps into a single source of truth . Fivetran's automated ingestion tools, with pre-built connectors, ensure raw data, whether structured or unstructured, is efficiently extracted and loaded into a data warehouse, eliminating the need for custom scripting . This streamlined process supports real-time insights for inventory, pricing, customer experience, and supply chain optimization .

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