Medallia’s PDF outlines 10 ways to enhance Salesforce data by embedding voice-of-customer feedback into CRM workflows. Key strategies include personalizing service and sales interactions, triggering real-time feedback upon case closure, and using AI alerts to open follow-up cases. The integration enables lead generation, identification of at-risk accounts, and customer-centric culture building. It also boosts Salesforce adoption by breaking data silos, improves retention through sentiment-based actions, and nurtures loyal customers. The combined insights create efficiency and empower teams to act on feedback quickly for better business outcomes.

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