This guide outlines ten best practices for building a successful MDF and Co-Op marketing program that drives channel engagement, improves fund utilization, and enhances ROI. Key strategies include segmenting partners by capability, aligning fund timing to buyer journeys, offering flexible funding models, and incentivizing bundled product promotion. Emphasis is placed on digital marketing, streamlined reimbursements, fast and localized payments, and ROI measurement using control groups or KPI tracking. Programs should evolve with partner feedback and market trends, using centralized, automated platforms to improve compliance, visibility, and reseller participation.

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