The media and entertainment industry is undergoing rapid transformation with the rise of online streaming, social networks, and shifting audience behavior. Advertisers are adapting to performance-based campaigns. To succeed, access to vast amounts of financial, workforce, and operational data is crucial for agile decision-making. However, navigating complex data architectures, legacy systems, and diverse data formats can be daunting. Workday Prism Analytics offers a solution by integrating disparate data sources with trusted Workday data, providing comprehensive financial and HR analytics securely and efficiently.

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