Way back in 1918, research from Harvard University, the Carnegie Foundation, and Stanford Research Center found that among nearly 40,000 engineers, roughly 85%said soft skills were most important for job success, with only 15% saying technical skills and knowledge were most important. Now, a century later, even more research has repeatedly confirmed that as long as you have the technical skills required for a job, being hired or promoted is based largely on soft skills like collaboration, communication, dependability, and problem-solving — those things that make you easy to work with. According to 89% of recruiters, when a hire doesn't work out, it’s usually because soft skills are lacking, and employers in 2021 overwhelmingly named soft skills as the qualities they want most in employees. The same patterns apply in today’s video production environment, where technical certifications are table stakes for video professionals. At a certain point in your career, what really sets you apart is soft skills — especially the ability to work well with others. “I interview a lot of very accomplished creatives, and the ones who are the most successful to a person are those who are very… ...

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