The Veeva-Salesforce split challenges life sciences firms to rethink CRM strategies—but also offers a pivotal chance to transform HCP engagement. Capgemini suggests leveraging this transition to adopt next-gen CRM systems powered by AI, driving personalized, omnichannel, and patient-centric interactions. The report outlines best practices for CRM rollout, including data governance, stakeholder alignment, and experience-first design. With thoughtful implementation, companies can future-proof operations, enhance compliance, and unlock competitive advantage through scalable, flexible platforms and improved customer experiences.

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