LiveRamp Identity, integrated with Snowflake, helps marketers overcome cookie loss and privacy challenges by unifying customer data for better measurement, modeling, and activation. Its persistent RampID connects touchpoints, enriches profiles, and boosts audience reach across channels and partners. Marketers gain improved ROAS, personalization, and simplified media operations. Cross Screen Media used this solution to resolve billions of records and activate audiences in minutes instead of days, driving ROI. LiveRamp offers a secure, scalable foundation and a vast ecosystem of partners to enable data collaboration and accurate, privacy-safe marketing workflows.

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