Modern data protection is crucial for organizations navigating the complexities of today’s IT environments. While traditional data protection focused on backup and recovery, modern solutions must handle exponential data growth, hybrid multicloud environments, and cybersecurity threats. By moving beyond traditional approaches, organizations can achieve simplified management, better performance, reduced costs, and improved cyber resiliency. IBM’s modern data protection solutions offer rapid recovery, efficient storage, and advanced security features, helping businesses maximize uptime and leverage secondary data for new value. These solutions transform data protection from a mere insurance policy to a driver of business innovation and efficiency.

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