According to Level Access’s State of Digital Accessibility in B2B Tech (2Q24–2Q25), digital accessibility is now a sales requirement for many buyers—74% of professionals and 81% of senior leaders demand proof of accessibility. B2B tech vendors report strong ROI: 85% cite improved customer acquisition, 87% better satisfaction, and 82% higher retention. Accessibility is also a key competitive advantage (91%) and revenue driver (78%). Motivators include usability (29%), revenue growth (22%), and brand values (16%). While 91% of firms offer accessibility training, only 51% rate it highly effective. To close gaps, 45% use accessibility consultants, with more planning investments. Level Access offers tools, audits, and expert support to help vendors meet accessibility goals.

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