This ebook explores the shift toward always-on, real-time customer engagement in an increasingly connected world. It highlights how customer expectations for instant, personalized responses require brands to adopt automation, AI, and omnichannel orchestration. The document examines common barriers such as siloed data, limited availability, and inconsistent experiences, and shows how unified platforms can overcome them. Use cases include 24/7 conversational support, proactive notifications, and continuous lifecycle engagement. The ebook positions always-on engagement as a competitive necessity, enabling brands to increase responsiveness, reduce operational strain, and deliver seamless customer experiences at scale.

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