The eBook from Glance, "Solving CX’s Human Connection Gap," presents the Guided Customer Experience (Guided CX) as a solution for bridging the gap in digital customer experiences (CX). It highlights the dissatisfaction among customers due to the lack of human interaction in digital services, emphasizing the struggle with complex processes like mortgage applications. Guided CX integrates human guidance into digital platforms, enabling customers to receive real-time, visual, and human-centric assistance, thereby enhancing CX, reducing frustration, and potentially increasing revenue for businesses.

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