Rackspace Technology's Ebook, 'Simplifying the big data dilemma,' addresses challenges faced by established companies with complex multicloud ecosystems. It highlights the critical need for effective data lifecycle management to fuel growth and ensure digital resilience in a competitive digital economy. The document stresses that without comprehensive data solutions and a supportive organizational culture, valuable data remains unmined, hindering informed decision-making and risking companies falling behind agile digital natives. Rackspace Technology positions itself as a committed partner offering end-to-end multicloud technology services to design, build, and operate cloud environments, simplifying data management, maximizing data value, and enabling AI-driven improvements for strategic

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