This Microsoft eBook outlines how organizations can become Intelligence Driven by combining human ingenuity with advanced technologies like AI and cloud computing. It introduces the Intelligence Driven Organization (IDO) framework—built on strategy, culture, technology, operations, and use cases—and the Digital Feedback Loop to continuously improve through data. Case studies (e.g., Outokumpu, Flowe, Rabobank) illustrate real-world success across sectors. Emphasizing tech intensity, agile models, and cultural transformation, it shows how to empower employees, engage customers, optimize operations, and transform products for sustainable innovation.

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