This e-book explains how retail and consumer goods companies can navigate supply chain disruptions using real-time analytics and Tableau’s Supply Chain Control Tower. Disruptions have cost up to $4 trillion in lost revenues, driven by rising shipping costs, poor forecasting, and siloed data. Case studies show Henkel saving €4 million annually by centralizing data, and Mondelēz gaining 90% efficiency and 76% productivity through procurement transformation. Tableau enables end-to-end visibility, predictive analytics, and self-service supplier portals that cut costs, reduce fraud risk, and drive new revenue. By connecting data across sales, finance, and operations, companies build resilience, agility, and customer trust.

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