Brick-and-mortar retailers, facing competition from online stores and recent restrictions on in-store shopping, are innovating to retain customer loyalty and drive revenue. Many are adopting app-based ordering and pick-up, while traditional dine-in restaurants shift to drive-thru models. Clothing retailers are delivering personalized, high-touch services in a no-touch environment. To support this transformation, retailers are leveraging digital tools, data analytics, and technology to reimagine physical stores, enhancing customer experience and operational efficiency in a rapidly evolving retail landscape, as per Aruba.

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