Protecting Intellectual Property in Automotive3 Introduction Automotive OEMs are working to completely transform how their customers engage with their brand and products; aiming to better understand the changing customer journey in relation to the product. Manufacturers have identified profitable growth opportunities through the integration of digital technology into all areas of the business, which has led to digital and data-led transformation, the adoption of agile methodologies, and new technology including blockchain and NFT. But execution has been challenging. This profound change touches every part of the automotive industry; refocusing R&D, enriching product innovation and digital experiences, upending partnership models and retail. These are just some of the challenges a

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