The digital health market, projected to exceed $430B by 2028, is rapidly expanding across areas like AI, wearables, diagnostics, and digital therapeutics. Yet, pharma companies face challenges in evaluating solutions, building optimal business models, and prioritizing investments. IQVIA’s digital health landscaping offers clarity by mapping technologies across the patient and asset journeys, from pre-diagnosis chatbots to remote monitoring. Tools like AppScript, which assesses 300K+ apps, combined with thought leadership and proprietary databases, enable evidence-based decision-making, competitive intelligence, and white space identification, helping pharma optimize strategies and accelerate digital transformation.

Join for free to read