This service helps pharma organizations close gaps in commercial operations across field force enablement, brand planning, forecasting, and market access. Analysts deliver workflow support, benchmarking, market analysis, integration of multiple data sources, and rapid turnaround for critical business questions. Methods include data mining, process modeling, surveys, focus groups, and journey mapping. IQVIA brings decades of experience, broad data assets, and connected intelligence to ensure accurate, timely insights that drive informed decision-making and improved go-to-market strategies.

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