This Everbridge informational document, focusing on 'Privacy & Security Your Questions Answered' for Location Based SMS (LB-SMS) for Public Warning, clarifies how government authorities can effectively send targeted SMS messages during major emergencies. The solution enables precise communication to at-risk populations, delivering alerts in native languages based on geographical location. A central theme is addressing public concerns regarding personal data privacy and identity security. Everbridge’s LB-SMS system uniquely leverages existing mobile network data to identify individuals within defined areas without accessing or tracking any personally identifiable information (PII), such as phone numbers. All PII remains securely within the mobile network operators' environments, ensuring ro

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