Merchants are optimizing payments to boost conversions, lower costs, and reduce fraud. Instant payments are gaining traction due to faster liquidity and reduced fees compared to cards. Payment orchestration is increasingly used to enhance acceptance rates and control provider costs. Omnichannel integration is becoming standard, yet full cross-channel support remains limited. With global e-commerce fraud expected to reach $29 billion in 2024 and $43.6 billion by 2027, merchants need advanced fraud tools to balance risk and customer experience. Streamlined, flexible, and secure payment strategies are now critical for competitive success.

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