This guide compares Looker and GoodData BI platforms. Looker excels with real-time data processing, LookML semantic modeling, and Google Cloud integration but requires technical expertise and often higher costs. GoodData offers user-friendly no-code to full-code tools, an API-first design, multitenant architecture, and robust embedding via SDKs and web components. It supports flexible data integration with tools like dbt, emphasizes analytics as code, and provides transparent per-workspace pricing suited for B2B use cases. GoodData’s approach simplifies customization, scaling, and governance, making it an agile alternative for modern analytics needs.

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