IQVIA’s Intelligence and Digital Enablement platform helps provider organizations grow service lines by increasing referrals and improving patient and physician loyalty through personalized, omnichannel marketing. Using tools like AIM XR and the Media Operating System, IQVIA identifies HCPs across 5,000+ medical sites and delivers over 200M engagement opportunities monthly. The platform enables data-driven campaign planning, real-time performance tracking, and streamlined outreach through privacy-enhanced technology. Deployed in top U.S. health systems, it integrates strategy, execution, and analytics into a single scalable solution to drive measurable ROI.

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