Medallia Digital Experience Analytics (DXA) enables brands to deliver personalized, intuitive online experiences by analyzing both behavioral and feedback data. It helps teams identify high-impact growth opportunities, increase conversions, and improve self-service by revealing what users actually do through heatmaps, session replays, and form analytics. Real-time interaction triggers—like surveys or promo codes—boost engagement, as seen in case studies from Vodafone, British Airways, Ferguson, and a major Korean retailer. DXA also quantifies revenue impact and supports role-based insights, driving informed action across digital, product, and marketing teams.

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