HG Insights introduces the Ideal Customer Technology Profile (ICtP) as a powerful evolution of traditional Ideal Customer Profile (ICP) modeling. While ICP focuses on firmographics like company size and industry, ICtP incorporates a company’s tech environment to predict solution fit and buying propensity. This data-driven approach identifies high-value accounts that traditional models overlook, enabling GTM teams to prioritize more effectively. ICtP helps boost win rates, reduce churn, and refine market sizing. Integrated into the HG platform, it democratizes enterprise-grade tech intelligence, empowering sales, marketing, and strategy teams to drive smarter, faster decisions.

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