HG Insights’ IT Spend Model delivers a 12-month forward-looking projection of enterprise IT spending, segmented by internal and external expenditures across over 130 technology categories. Updated biannually, the model combines data-driven analytics with consensus-based forecasting and triangulates spend against vendor revenues, market projections, and account-level data. Unlike providers that offer only country-level data, HG offers account-specific insights with absolute and relative spend figures. This granular, validated intelligence empowers sales and marketing teams to align strategies with real-time market dynamics and plan with precision and confidence.

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