This eBook explores "human-centered innovation" in B2B software. It discusses how combining Artificial Intelligence, behavioral science, and user experience design is reshaping enterprise technology. The document highlights the past challenges of complex, suboptimal UX in business tools and introduces how modern, human-centered design principles, bolstered by AI, enhance user interaction and efficiency. Real-world applications, like SAP Concur's integration with Mastercard for automated expense reports and AI-driven travel personalization, are cited as examples of these advancements. The content emphasizes that successful companies will leverage AI to solve problems transparently. It concludes by encouraging readers to learn more about future-proofing their finance functions and businesses

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