Personalization boosts engagement by delivering human, relevant experiences that reflect individual needs. 84% of customers prefer brands that treat them like people, and 75% expect better personalization when sharing data. By tailoring content and communication, businesses foster emotional bonds, drive conversions, and reduce churn. AI enables dynamic personalization, adjusting user journeys in real time. This deepens loyalty and maximizes customer lifetime value. As attention shrinks and competition rises, personalization is essential for attracting and retaining customers in 2024 and beyond.

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