Produce Marketing Association Representing companies from every segment of the global fresh produce and floral supply chain. Let's Grow! The Produce Marketing Association is a trade organization representing companies from every segment of the global fresh produce and floral supply chain. The Produce Marketing Association's goal is to educate, inspire and lead the produce community worldwide. PMA was in need of change. They were missing an opportunity to be the go to resource for information in the produce community. They strongly believed that a rebrand of their current website and revamp of the user experience was key to successfully improving the value they brought to members and the produce community. One of the initial drivers of the website redesign was to improve the content or

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