This E-book from Rackspace Technology discusses how a hybrid multicloud transformation strategy can drive digital modernization for UK-market-focused and domestic financial institutions. It addresses common challenges faced by these banks, including innovation limitations, dispersed data, cost control issues, and the need for robust security. The document highlights how cloud-based solutions enable creation of new revenue streams like embedded finance, development of digital platforms for savvy customers, unification of data, elimination of silos, and integration of AI/ML. Specifically, Rackspace Data Freedom is presented as a hosted private cloud storage service that lowers data extraction fees. Rackspace Technology positions itself as a hybrid multicloud solutions expert, offering end-to

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