Visa Consulting & Analytics outlines how financial institutions can balance fraud prevention with customer convenience in payments. Post-pandemic, stricter fraud controls and increased CNP transactions lowered approval rates, yet fraud incidents still rose. A best-in-class approach minimizes false positives to improve customer experience, reduce fraud losses, and boost revenues. Key priorities include managing declines for insufficient funds, suspected fraud, and closed accounts, with tools like Visa Account Updater and Visa Risk Manager helping issuers optimize performance. Adjusting outdated controls is critical to restore trust and efficiency.

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