Digital technologies have reshaped business, with e-commerce expected to represent over 22% of all retail sales by 2024, reaching US$8.1 trillion by 2026. Advanced technologies like AI, blockchain, and cloud computing are making business optimization easier across various operations. Persistent supply chain issues necessitate resilience, while an increasing consumer focus on sustainability influences both customer choices and investment. Key trends for 2024 include the rise of customer experience technologies, the enduring popularity of hybrid work models, and the strategic use of digital tools for business transformation.

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