Distribution connectivity in commercial insurance is maturing as insurers and distributors increasingly seek digitalization and workflow efficiency in quoting and submissions. Strategies vary based on growth goals, influencing solution selection. Ecosystem consolidation is accelerating, with major players acquiring startups and enhancing agency management systems to improve integration. Demand continues for streamlined user experiences without commodifying insurance products. Additionally, providers are monetizing data flowing through their platforms, offering insights like benchmarking, competitive analysis, and book roll evaluations to add value beyond connectivity.

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