This book introduces the core principles of Customer Identity and Access Management, explaining how CIAM helps organizations secure digital experiences while enabling user-friendly access. It highlights the growing importance of managing customer identities as businesses face rising security threats, regulatory pressures, and increasing expectations for seamless interactions. The Auth0 Special Edition outlines CIAM capabilities, benefits, and best practices, offering readers a clear understanding of how modern identity solutions support security, privacy, and improved customer engagement.

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