This ebook explores how marketing teams can use data and AI to drive personalization, campaign performance, and customer engagement. It addresses common challenges such as fragmented data, slow experimentation, and limited visibility into customer journeys. The content explains how unified data platforms enable real-time insights, advanced segmentation, predictive modeling, and AI-powered recommendations. It also highlights organizational considerations, including cross-functional collaboration, data literacy, and governance. With practical examples, the ebook shows how AI transforms marketing from reactive reporting to proactive, insight-driven decision-making that directly impacts revenue and customer loyalty.

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