Deal strategy is essential for maximizing value in Mergers & Acquisitions (M&A). It aligns acquisitions with a company's strategic goals, ensuring sustainable growth. Key aspects include market entry strategies, evaluating the strategic fit of targets, and assessing long-term viability. The strategy is relevant in pre-deal stages, where potential markets and targets are identified, and in-deal stages, where thorough analysis ensures value creation and risk mitigation. A holistic approach, combining industry expertise and data-driven insights, is critical for successful M&A outcomes.

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